Model and the face of Lindex's great spring campaign called Modern Preppy which will appear in B&H stores from April 2nd is the famous actress and style icon Gwyneth Paltrow. The campaign was inspired by the sport relaxing lifestyle that is characteristic for the U.S. east coast with the addition of the Scandinavian sense of fashion. The combination gives a total new fresh look.
Modern, contemporary, chic
Gwyneth Paltrow, when not on the red carpet, her style is very preppy Modern. Because of this, the decision for Lindex was not difficult when Gwyneth was chosen for its face because she is practically synonymous with this look.
"I love these clothes. I would never represent a brand that I would'n wear mayself. I love t-shirts, shorts, chinos pants and jackets that are part of this collection. It's the clothes that I wear every day. I also love the stripes and I'm actually in them every day. "
The collection represented by Gwyneth Paltrow named "Holly & White" and the combination of the timeless classic fashion and comfortable clothing with style. The collection is carefully chosen to allow easy combining and creating your own personal style, while providing lots of opportunities combination of classic and vibrant Spring colors like green and orange with a pattern of spots and stripes. To this we add a touch of fun and glamor that makes the collection of wearable for all occasions.
The collection will be in stores from April 2nd. Lindex you can find in BBI Center on the 2nd floor.
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