Karlie Kloss model for Lindex campaign with Matthew Williamson.
It’s Karlie Kloss, the world known model that will be the face of Lindex for the Matthew Williamson campaign this fall. The campaign images also show Matthew Williamson himself to give the collection and its design a face. The materials for the campaign were shot in a studio in London and Matthews engaging personality manifests itself in both the campaign and his designs. The images show a sparkling mix of prints, patterns and decorative details along with accessories and luxurious outerwear.
" I have always been drawn to a very down to earth and insouciant glamour; my collections incorporate colour, print and embellishment as they often give the pieces a real sense of joy and optimism,” says Matthew Williamson himself on his SOS - Sense of Style .
For the past two years Lindex have been working closely with the British advertising agency, Saturday, who also stands for the idea and mission statement of the campaign.
CD: Mooks Hanifiah
Model: Karlie Kloss
Stylist : Veronique Didry
Photographer: Giampalo Sgura
Director :
"I am more than satisfied with Matthew Williamson’s campaign. It will appear through most channels, on the web and where the campaign is domiciled there is an interesting and in-depth material about the designer and the collection. We started the campaign several weeks ago by giving our customers detailed updates on our site, Facebook, Instagram and last but not least in our new E-magazine” says Johan Hallin Director of Concept and Marketing at Lindex.
In relation to Matthew Williamsons collection there will also be a specially designed T-shirt with a distinctive print ”show some love” , which is signed by the same British designer and will be for sale. The T-shirt frames the essence of the whole campaign, especially since all profits will go towards the fight against breast cancer. The T-shirt will be available for sale in all Lindex stores and online from October 7.
"It’s such an important thing and I'm really proud to support Lindex in their amazing campaign and to have the opportunity to do my bit for this good cause," says Matthew Williamson.
Design collection will be launched on October 4 in selected Lindex stores and on lindex.com where 10 % of the proceeds will go to the fight against breast cancer.
